Selected work

About

There are two types of copywriters.
(According to David Ogilvy.)
Poets and killers.
The poets do it for the magic.
The killers do it for the sales.
The poets see the ad as an end.
The killers see it as a means to an end.
There is, however, a third type:
The ones who are both poets and killers.
The ones who create magic and generate results.
That's the kind of copywriter I try to be.

Journey

1. Miami Ad School2019 — 21
2. D&AD Academy2020
3. INNOCEAN2020 — 21
4. Ogilvy Berlin2021 — 25
5. MAD//Masters2024 — 25
6. Leo Burnett2025 — 26
7. Independent2026 —

Awards

• Cannes LionsBronze, 2022Curtice Brothers — Print · Breakthrough on a Budget
• Cannes LionsShortlist, 2022Curtice Brothers — Media · Breakthrough on a Budget
• New York FestivalsBronze, 2022Curtice Brothers — Print Craft · Copywriting
• New York FestivalsSilver, 2022Curtice Brothers — Print · Real-Time Response
• New York FestivalsShortlist, 2022Curtice Brothers — PR · Real-Time Response
• ADCBronze, 2022Curtice Brothers — PR Activation
• EffieSilverThermomix — TM7 Global Launch
• ClioBronze, 2026Burger King — It's Only Natural · Social Media
• ClioShortlist, 2026Burger King — It's Only Natural · Film
• The One ShowShortlist, 2026Burger King — It's Only Natural · Press & Outdoor
• D&ADThree shortlists, 2026Burger King — Out of Home · Print & Promotional · Social Media
• D&AD New BloodYellow Pencil, 2020Audible — Screen Time
• UN Open BriefSelected from 17,000+ entries, 2020Spread The Truth Project
• Young Shits1st place, 2020Spread The Truth Project
• Young Lions GermanySelected four times2023 — 2026

Press

• Ad Age“Babies drool for Burger King”Burger King↗
• The Drum“Ad of the Day”Burger King↗
• Creative ReviewOn the new Burger King campaignBurger King↗
• Little Black Book“Kids’ real reactions to Whopper”Burger King↗
• The Times“Antonio Conte bans ketchup”Curtice Brothers
• The Sun“Saucey proposal”Curtice Brothers↗
• Creative SalonOn the Fortnite islandHellmann’s↗
• EsquireOn fake news that told the truthSpread The Truth↗
• MarketingDirecto“De LinkedIn a campaña real”Meller↗

Contact